Bipasha Basu is one of fittest and sexiest actresses in the Indian film industry today. Reebok India has now signed Bipasha to be it's new brand ambassador. (Click to enlarge images)
Bipasha said, “It’s a great privilege for me to be associated with the best sportswear brand in the country and one so widely acclaimed across the globe. I share Reebok's strong belief in fitness. I love the energy, the exhilaration and the passion of the brand. I believe in the brand attitude of 'I am what I am'. In many ways it's me! And that's what I have been drawn by and relate to so deeply and well, for that matter there couldn't have been a better brand connect."
Managing Director, Reebok India, Subhinder Singh said, "Bipasha embodies the pulse points of our brand - individuality, authenticity and a life lived to the fullest in perpetual motion. She is an actor par excellence, a celebrated youth icon with an immense passion for fitness. These characteristics make her a perfect fit for our brand and we will drive this spirit through our future initiatives to motivate the Indian woman to take up fitness."
The blurring of lines between sport and fashion have given birth to a whole new segment of sports inspired apparel and footwear and this novel fashion trend will be spearheaded by Bipasha herself as the new face for Reebok.
Bipasha would also be closely working with the Reebok Instructor Alliance to promote fitness.There are many more exciting endeavors in the pipeline that would be revealed as the Bipasha-Reebok association moves ahead.
Managing Director, Reebok India, Subhinder Singh said, "Bipasha embodies the pulse points of our brand - individuality, authenticity and a life lived to the fullest in perpetual motion. She is an actor par excellence, a celebrated youth icon with an immense passion for fitness. These characteristics make her a perfect fit for our brand and we will drive this spirit through our future initiatives to motivate the Indian woman to take up fitness."
The blurring of lines between sport and fashion have given birth to a whole new segment of sports inspired apparel and footwear and this novel fashion trend will be spearheaded by Bipasha herself as the new face for Reebok.
Bipasha would also be closely working with the Reebok Instructor Alliance to promote fitness.There are many more exciting endeavors in the pipeline that would be revealed as the Bipasha-Reebok association moves ahead.