Aamir Khan has been appointed as the brand ambassador of Direct-to-Home operator Tata Sky. Aamir will feature in all TataSky brand and product communication, including advertisements in TV, print and radio. Aamir Khan is seen as the mythological half man-half woman 'Ardhnarishwar' in the first ad for Tata Sky. In the hilarious TV advertisement for Tata Sky, Aamir plays both a Punjabi bride and bridegroom bickering over what satellite TV connection to install. (Click to enlarge images)
The commercial, that started airing on Monday, shows the actor dressed one half in pink salwar kameez complete with dupatta and the other half in a blue sherwani.
The woman says she will go back to back to her parent’s home in London if she does not get ‘technological’ Sky, while the groom forcefully insists that he will only use the ‘barosemand’ Tata. Of course, it all ends lovey dovey when the couple find out that they are quarreling over the same product.
The star was so taken in by the idea that he agreed to produce it himself. Aamir Khan Productions has worked on the creative by Rediffusion and the advertisement has been directed by dialogue writer and Phir Hera Pheri fame director Neeraj Vora.
Currently in USA, Aamir Khan comments in the making of segment, “I had to change my body language from a woman to a man in a split second so the mind had to be alert and sharp”. Indeed, it is this quick back and forth between the man and his wife that keeps the viewer in splits. Aamir does it so effortlessly, switching his voice from high pitched to baritone in the blink of an eye.
Aamir says, “It was bizarre because it’s me as a man and a woman, just by turning around”. Director Neera, whose association with Aamir dates back to his Rangeela and Mann days, told a daily newspaper, “Aamir has the capacity to surprise. Working with him like driving a Mercedes or BMW over any other car”.
Neeraj is curious to see how viewers respond to the man & woman. He says, “We chose a Punjabi couple because they are usually outspoken, their excitement is wider and they are so colourful. I knew Aamir would play it best”.
Aamir is now appointed on as the new face of the brand, Chief marketing of Tata Sky, Vikram Mehra confirmed, “We were really holding our breath when we approached Aamir with the concept, but he bought it”.
Since Aamir’s look was key in the advertisement, make up was done by gifted Mickey Contractor, who fashioned one side of his lips with a curvy moustache and painted another a plum red. Costume designer Arjun Bhasin also got into the act, creating an outfit that was one half a sherwani, the other a salwar kameez down to the separate jootas, while hair stylist Adhuna Akhtar fashioned a wig that was both a crop and a long, decorated choti.